I’ve had quite a few dealer clients ask me, “Is AI really that big of a deal for our business?” After some fascinating discussions (and more than a few ‘aha!’ moments), I decided it’s time to kick off a new series: "Revolutionizing Sales & Marketing: AI Innovations for Dealers in the Boat, RV, and Powersport Business."
Let’s face it—sales and marketing in our industries look nothing like they did a few years ago. 🛥️🚐 Whether we’re selling boats, RVs, or ATVs, one thing is clear: customers still want the same great experiences, but the way they research, learn, and request information has completely changed.
I’ve read more than once that businesses unwilling to adapt and embrace AI might find themselves left behind faster than they’d like. And honestly? I believe it.
AI isn’t some sci-fi future—it’s happening now. It’s already transforming how dealerships like yours approach sales and marketing. So, over the next few weeks, I’m diving into all the ways AI can help you work smarter, not harder.
From personalized marketing campaigns to predictive analytics, there’s so much to unpack. So, stay tuned—let’s explore how we can keep your dealership thriving in this fast-changing landscape!
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